Evan Spiegel flies to Mallorca ahead of a star-studded AR launch party in Paris

Evan Spiegel flew from a remote airstrip in Arizona to Palma de Mallorca on June 17, 2026, a roughly 11-hour transatlantic hop in a Boeing 737 MAX 8 BBJ. The flight arrives in the Balearic Islands the same week Spiegel co-hosted an exclusive gathering in Paris with French artist JR at the Cheval Blanc hotel, per First Avenue Lifestyle Magazine — a party that drew fashion and entertainment figures and was widely interpreted as a launch pad for Snap's new consumer AR glasses.

The trip follows Snap's unveiling of its $2,195 Specs glasses at the Augmented World Expo on June 16, as covered by Fast Company and WWD. The device, the company's sixth-generation wearable, was rolled out with a global campaign featuring Jack Harlow and Kaia Gerber, and Spiegel has framed it as the culmination of a decade-plus bet on augmented reality. The Paris event, held during a whirlwind week of product launches and investor briefings, underscores how aggressively Spiegel is pushing the hardware into the luxury and cultural conversation.

Spiegel, who bases out of Santa Monica Airport near Snap's headquarters, has been flying frequently between Europe and the U.S. in recent days. This Mallorca arrival — puzzling at first glance — likely slots into a tight schedule of European press and partner meetings following the Paris appearance, possibly combining business with a brief Mediterranean respite before heading back to Los Angeles. Snap's stock dipped nearly 3% on the glasses' price announcement, per Rolling Out, but Spiegel's itinerary suggests he isn't slowing the pitch.