FEMSA's Gulfstream G280 arrives in Puerto Vallarta ahead of strategic retail meetings

FEMSA landed at Puerto Vallarta International Airport on May 28 at 23:25 UTC, after a one-hour-and-seven-minute flight from the smaller El Ranchito airstrip. The Gulfstream G280, tail number XA-FMX, flew a route that traces a familiar arc across Mexico's western states.

The same week, FEMSA is hosting its annual OXXO franchisee summit in Puerto Vallarta, according to the company's investor relations calendar published on its website. The event gathers senior leadership, franchise operators, and logistics partners to review store performance and expansion strategy across Latin America's largest convenience-store network. With OXXO's same-store sales growth slowing in recent quarters per a Bloomberg report this month, this summit carries particular weight.

FEMSA's Monterrey-based aviation subsidiary, Servicios Aereos Regiomontanos (SARSA), logged two flights earlier this week between Monterrey and Mexico City, suggesting a pattern of executive movement ahead of the main gathering. The return to Puerto Vallarta — a recurring destination in FEMSA's regional network — fits a routine of seasonal meetings held outside the company's headquarters in Monterrey.