Target lands in Myrtle Beach amid its $5 billion store-remodel blitz

Target Corporation flew from Destin, Florida, to Myrtle Beach, South Carolina, on May 19, 2026, aboard its Gulfstream G280, tail N686BE. The 72-minute trip from the Gulf Coast to the Atlantic arrived at 6:31 p.m. local time.

The flight lands the same week Target’s new CEO, Michael Fiddelke, is executing an aggressive turnaround strategy. Per a CNBC report on March 4, the retailer plans to spend $5 billion this year on more than 130 store remodels and 30 new locations, aiming to win back shoppers after a brutal few years. Myrtle Beach, a growing tourism and retirement hub in the Carolinas, fits the profile for the kind of market Target is targeting with its expanded grocery, beauty, and home categories, as outlined in Target’s own March 5 press release.

The trip is one of several recent Target flights, which have been unusually active this week. Since May 14, the company’s three-jet fleet has shuttled executives between Minneapolis, Chicago, Dallas, and Washington, D.C. — all part of the corporate roadshow to pitch the turnaround to investors and scout new store sites. Whether the Myrtle Beach stop is a site survey or a meeting with local operators, it signals that Target is serious about its “new chapter of growth,” as the company put it.