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Target returns to Minneapolis after Wilmington trip amid turnaround push
The retailer's Gulfstream G280 flew from North Carolina to headquarters the same week new CEO Michael Fiddelke's strategy takes shape.
By celebplanes · 1 min read · Target
Target
Target Corporation’s Gulfstream G280, tail number N484EM, landed at Minneapolis–Saint Paul International Airport on May 12 after a two-hour, 36-minute flight from Wilmington, North Carolina. The aircraft departed Wilmington International Airport at 5:13 PM UTC and arrived at Target’s home base just before 8 PM UTC, according to flight data.
The same week, Target is deep into the execution of a sweeping turnaround plan unveiled by new CEO Michael Fiddelke, who took the helm on February 1. At a March investor day in Minneapolis, Fiddelke outlined a $5 billion capital spending increase, store remodels, and a merchandise overhaul in categories like home, apparel, and beauty, per a CNBC report. The Wilmington trip likely involved a store visit or supply-chain review as the retailer works to reverse four consecutive quarters of declining traffic.
Recent flights show Target’s fleet frequently shuttles executives between Minneapolis and regional hubs—Dallas, Salt Lake City, Sarasota—before returning to headquarters. This pattern reflects a company in motion, with leadership fanning out to assess operations while Fiddelke pushes to restore Target’s “Tarzhay” cachet, as CNN noted in its coverage of the retailer’s strategy.
Aboard the Gulfstream G280


The aircraft
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