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Target returns to Minneapolis after Washington trip during CEO’s turnaround campaign
The retailer’s Gulfstream G280 heads back to HQ as Michael Fiddelke’s strategy to win back shoppers gains momentum.
By celebplanes · 1 min read · Target
Target
Target Corporation flew from Washington Dulles to Minneapolis-St Paul on May 14, a two-hour-and-28-minute hop aboard its Gulfstream G280, tail N484EM. The jet left Dulles just before 8 p.m. local time and touched down at Target’s home base around 10:17 p.m., wrapping up a day trip to the capital.
The same week, Target’s new CEO Michael Fiddelke continues executing the turnaround plan he outlined at an investor meeting in March, per a CNN Business report. Fiddelke, who took over on Feb. 1, has pledged to revive Target’s “Tarzhay” reputation by adding buzzy brands, overhauling home decor, and investing $5 billion in operations this year. The Washington visit likely involved meetings with policymakers or trade groups—part of the broader push to stabilize the retailer after a bruising few years.
Target’s fleet of three Gulfstream G280s frequently shuttles executives between Minneapolis and Washington: the same aircraft made three trips to the DC area in the 48 hours before this flight, according to flight logs. The return to headquarters suggests a brief but purposeful stop in the capital, a recurring destination for a company navigating shifting trade and retail policies.
Aboard the Gulfstream G280


The aircraft
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