Alo Yoga

Alo Yoga is the Los Angeles athleisure label founded in 2007 by childhood friends Danny Harris and Marco DeGeorge, who own it 50/50 and still run it as co-CEOs. It sits inside Color Image Apparel — the screen-printing and wholesale business the pair started in 1992, which also owns the blanks manufacturer Bella+Canvas and cleared $1B of revenue in 2022. Investors valued the group at roughly $10B in a 2023 round, making both founders billionaires several times over. The company leases the whole 57,000 sq ft building at 9830 Wilshire Blvd in Beverly Hills — Alo Gym and its content studio included — and paid $90M for the La Peer Building on Wilshire for a future headquarters.

N232HF is a 2013 Bombardier Global 6000 (BD-700-1A10, S/N 9572, hex A210A3), registered to HF Jet LLC at that same 9830 Wilshire address, which is what connects the airframe to the company rather than to a management firm. Planespotters files it under Bella+Canvas — the sister brand — so the two captions describe one owner.

The registration is on the FAA's block list and reads as blocked on the mainstream trackers; the unfiltered ADS-B feeds this site uses still see it. Expect Van Nuys as the LA-basin base, with the New York, Aspen, Palm Springs and Miami legs that the brand's retail and celebrity-marketing calendar implies.